“Is SEO worth it?” and “Is SEO dead?” are questions I get regularly as the owner of a digital agency. I’m not going to make friends with this blog post, I’m almost sure of it. But it’s time someone in the industry sat up and told the truth about SEO – the good, the bad,…
What is the Facebook Pixel and why does it matter?
What is the Facebook Pixel? The new Facebook Pixel is a small piece of code that sits on the back of your website and adds website visitors into a list that is stored inside your Facebook advertising account. The pixel is really powerful for those that know how to use it. Watch the video below…
Bellroy – Their 4 Year Evolution over Social Media
Bellroy have evolved their social strategy over the last 4 years so we took a deeper dive to see what’s changed. Back in 2014 I fell in love with Bellroy. They came out with a super slim wallet design and as a digital marketer I admired their strategy and penned this original blog post in…
The Best Sales Letter Ever Written And Why It’s So Great
There’s over 2 billion reasons to read this sales letter. The first reason? Well, it’s the best sales letter ever written (as measured by profit). The rest of the reasons are in the form of cash — cold, hard profit. Wall Street Journal’s copywriter wrote this direct mail sales letter that generated over $2 billion. You’re about to…