Three enthusiastic entrepreneurs from Perth, Western Australia came together to create an E-Commerce business with one vision in mind; Create a cool water bottle that people love.
Customers love the Hydra bottle thanks to;
- Unique design
- No leaks and fast opening flip cap (non-screw like many other bottles)
- Recommended daily water intake in 1 bottle
- Cool colour range
- Different sizes available
- Convenient carry strap
- Ergonomic handle
- Great customer service & interaction on social media
Launching The Hydra Brand
The first product that the guys at Hydra launched was the big bottle – a 2.2L premium bottle that would provide you with the recommended daily water intake for your day.
Meaning – you fill the bottle once and you’re good to go!
The bottle itself helped with the ad creative due to the daily intake and the attractive design and colours would be eye-catching.
So they launched the initial ads on the Facebook(TM) Advertising platform.
Typical Ad Type on Launch:
Following the ‘good’ advice they had heard from many articles on how to advertise their products, the guys decided to run their first ads using ‘best practises’.
- Influencer style advertising
- Using real people and smiling face photos (as they tend to work better on social media)
- Building trust through evidence of past purchases
And while they received interactions, social comments and great feedback from their influencers and tribes – sales struggled.
The best results they could achieve with this style of advertising was a cost per click on their ad averaging $4.35 each and unfortunately never made a sale.
Just because it may work for someone else, doesn’t mean it will always work for everyone.
Instead, our team of eCommerce specialists suggested focusing on the benefits of the bottles and making the bottles themselves the hero.
Successful Ad Type:
As you can see, the ad copy highlights all the product benefits as well as showcasing the product itself.
The image with the various sizes and colours of the bottles plus an attention grabbing headline made this ad feature and benefit rich to their potential customers.
The best Facebook ads always come through advanced testing and the team found a winning ad formula that was the breakthrough The Hydra Brand needed.
This has resulted in consistent $1000+ per day sales results and allowed The Hydra Brand to extend their product range.
The Hydra Brand now offers two sizes of water bottles, a 2.2L and a 1.3L bottle, a range of stainless steel shakers and also recently launched a branded Duffle Bag extending The Hydra range of products.
All as a result of the improvement in their Facebook & Instagram advertising.
Other areas that helped improve their campaign;
- Audience optimisation
- Refining placements
- Exclusion audiences
- and more…
If you’re running an E-Commerce brand and would like to learn more about our services and how we can help you grow your E-Commerce sales with Facebook Ads, simply contact us to book in a free discovery session.