In this video, I break down how a simple change to a brand message can increase conversions using 4 steps.
Once you’ve seen an example of a Real Estate agency in the video, use the 4 steps outlined below the video to craft your own brand message.
Step 1: Explain what you do
Make this simple without being fluffy or droning on. “We Manage Facebook Advertising.”
Step 2: How well you do it
You don’t want this to come across as a brag. No one likes that. But you should be confidence and also proud of your achievements. Let people know what you do well.
Step 3: A big client benefit
Remember, this is all about your customer. Your brand message is yours, but it should be compelling to your potential customers.
Step 4: Differentiate between you and your competitors
If you have a great point of difference, then highlight it in your brand message.
Remember, in all things be truthful. Your brand message should carry integrity with it.
Our brand message at Digital Domination is “Our clients sell more and enjoy higher profit margins from Facebook Advertising after making the switch to Digital Domination.”
I hope this helps you craft your very own compelling brand message!