What is the Facebook Pixel and why does it matter?

BySteve Fitz Reading Time: 1 minute

What is the Facebook Pixel?

The new Facebook Pixel is a small piece of code that sits on the back of your website and adds website visitors into a list that is stored inside your Facebook advertising account.

The pixel is really powerful for those that know how to use it.

Watch the video below to find out more.

What you’re missing out on if you don’t have the Pixel installed correctly;

  1. Remarketing – Showing ads to your website visitors while they’re on Facebook and Instagram is made possible by the Facebook Pixel.
  2. Lookalike Audiences – Letting Facebook go to work for you to build a ready-made advertising audience based on similarities of website visitors, past customer email lists, sales and lead conversion page visitors and more.
  3. Advanced advertising rules really gives you the power to advertise to the right people, all the time.
  4. Conversion Tracking – See just how much you spent to win new business.

Once you have all of this in place, even greater advanced ads can improve your cost per acquisition… because Facebook will go to work on your behalf using the vast amounts of data they have.

Steve Fitz

I'm the Owner and Managing Director of Digital Domination.
When it comes to Digital Advertising & Marketing, I strongly believe going all-in for the lowest hanging fruit first before expanding to multiple platforms.. 'Dominate... Don't Dabble.'
I hope my no BS approach, honesty and in-depth advice guides you to better, more profitable decisions while hitting your goals within days instead of weeks/months or even years - and with less frustration.