Achieving Your Advertising Breakthrough
If you’ve never advertised before using Facebook Ads or perhaps you have but you haven’t been able to generate the sales you wanted… this is for you.
We’ve identified the #1 problem new advertisers struggle with AND how to solve it.
That’s why we created our Breakthrough Program.
The Breakthrough Program is an 8 week intensive which identifies your biggest opportunities with Facebook advertising.
If you are new to Facebook Ads, simply request a proposal from us today and we will outline the program for you.
If you’re already advertising and generating results, but want to be ‘hands-off’ – or maybe switch agencies, now’s your chance.
Our existing advertisers get to experience what it is like working with an autonomous agency that knows what to do before you even ask.
Better yet, there’s no setup fees or lock in contracts. You will also keep all your own data as we manage your campaigns on the accounts you own.
If you’re an existing advertiser looking for better results than you’re currently getting, get a proposal from us today.
Dear Business Owner,
Clients have told us our agency has been transformational for their business.
Why? Because they have successfully navigated the transition from hoping for sales to generating sales using the power of social media advertising.
- Some have said it’s scientific.
- Some have said it’s great marketing.
It’s probably a mixture of both.
Now ask yourself (and be honest): Are you dabbling in all sorts of activity online with very little real, measurable return on your investment of time and resources?
Perhaps you’re not sure how to spend your time and energy.
You might feel overwhelmed – with so much to do, where do you start?
STOP. THAT. MADNESS.
It’s time you started to focus on one thing first and get it right before you move onto another.
In the last 10 years we’ve seen these mistakes made time and again by our clients… and YES, we’ve made them ourselves. Which is why we return to what we know works best.
Create a paid advertising campaign and work the damned thing over and over again until we break through and make sales.
You see, anyone can advertise. But every ad doesn’t make sales.
That’s why we’re a Facebook™ first digital agency..
- It’s the fastest way to find your target market and audience.
- It’s the fastest way to discover your best offers and calls to action.
- It’s the fastest way to differentiate yourself from your competitors.
- It’s the fastest way to make a sale or generate a lead online.
Right there is the secret.
Creating successful advertising that sells requires an unrelenting commitment to the entire process. Yes, it is scientific and requires a high level of understanding of human emotions and motivations. It also requires data analysis, creativity and imagination as well as meticulous optimisation.
That my friend is what everyone in the digital age calls great marketing.
When that happens, everything is scalable.
Until that happens, nothing is scalable.
Making your advertising work is invaluable for your business. In fact, it’s VITAL.
Once you know what works, it translates into everything else you do. All the other wonderful ways of winning business becomes easy because you now know what the market responds to.
So where to from here? Simple.
If you want a dedicated Facebook Advertising Agency who posess all of the required qualities to run your campaigns so you can grow your business… request a proposal.
Don’t procrastinate. Don’t wait. It’s time to Dominate.
Steve Fitz – Managing Director
Advertising Creative That Converts
Research has shown that ad creative is a key factor in determining campaign performance.
56% of brand’s sales lift from digital advertising can be attributed to the quality of the creative.
That’s why as a Facebook ad agency we assist all clients with their advertising creative. This ensures they’re utilising the best Facebook ads for their business, because we know how vitally important creative is in driving positive interactions from your advertising campaigns.
We pride ourselves on our ability to write copy that is compelling and meaningful and most of all, elicits a response. This type of copywriting is referred to as ‘direct response copywriting‘ and it’s a very specialised type of copy. For a simple example, check out this video on crafting a compelling message.
From different image types, videos and long or short form copywriting, the creative opportunities are endless. For e-Commerce, product shots are vitally important as is having a story behind the brand. For lead generation, being authentic will often create a point of difference between you and your competitors.
Genuine Leads & Sales
With so many advertising options available to you on the Facebook platform, it’s possible you’ve been overwhelmed with choices and heard ideas like ‘get more likes’ that simply don’t move the needle.
However, with the right strategy in place, you can get your business in front of the right targeted audience. This gives you an opportunity to generate a sale or become a sales lead.
We’ve seen e-Commerce brands double sales in months and service businesses fill their sales pipelines with Facebook Ads.
The right mix of ad creative and marketing intelligence with a few great offers sprinkled in can, and often does, produce amazing results and increase conversion rates.
Facebook Ad Options
Choosing Facebook as an advertising platform gives you many options.
Facebook, Instagram, Messenger, & Audience Network help to give your business numerous touch-points to increase the effectiveness of your ad campaigns.
Then there’s media options like static images, short video stories, in-stream advertising and dynamic ads. These provide different ways to present your business while gaining market insights.
As an agency, Digital Domination can develop your advertising plan, craft your ad creative, look after your ads management, perform data analysis and optimise your Facebook campaigns.
Single Image Ads
Using a single image can be highly effective because your images are eye-catching, like this one.
Keep in mind; You have a limited time-window to stop someone from scrolling through their Facebook feed. Perhaps only 2-3 seconds.
If your image is unique and interesting, customers will stop scrolling and the rest of your ad can inform or sell your products and services.
We advise our clients which images are converting and which are not.
Carousel ads on the other hand give you an opportunity to display a selection of products (or services).
Using detailed reporting, it’s also possible to view which images received the most interaction and even purchases – giving you marketing intelligence for future campaigns.
We often recommend Carousel ads for e-commerce brands, especially in the early phases of advertising as the insights prove to be very valuable.
You can convey even more emotion and story telling with video ads.
Video ads have proven to be highly effective in advertising on Facebook.
Once published, the video views can be broken down by percentage of video viewed. The you know how much of your video was watched.
Finally, this data can then be used to create lookalike audiences which allow you to show ads to similar audiences.
Social Media Advertising Return on Investment
$768,500 in Sales Commissions with just $16,787 in Ad Spend
Appraisal leads are the lifeblood
of any Real Estate Agent.
We created a strategy that generates leads resulting in new listings each month.
$27,050,000 in Signed Building Contracts with just $39,457 Ad Spend
Every new home builders dream –
a healthy sales pipeline resulting in signed contracts. Our Facebook™ campaign beats all other lead generation for this Perth builder.
$138,234 in Sales Revenue with a 4.75 ROAS
In a three month period we doubled product sales numbers while increasing ROAS by 1.04 when compared to the previous agency. We’re now scaling as the client is increasing production.
Do you customise our Facebook Campaigns?
There are countless options with Facebook ads and each business can maximise success in different ways. For that reason, we create custom strategies for each client. This means your campaigns are optimised to give you the best possible results for your business.
This may include various media types to play to your strengths.
Can we see your work?
All of our clients enjoy full access to their Facebook ad accounts. We do this because we believe that transparency in digital marketing is vital.
This way you can see what we’re doing and we’ll even run detailed screen share meetings with you. The insights gained in these meetings often provide valuable insights that can be used to improve your overall digital strategy.
Do you run E-Commerce or Lead Generation campaigns?
Yes, we do both.
We help E-Commerce store owners focus on their products and delivery while we generating sales with Facebook ads. We help service based businesses book appointments with new customers by generating leads for their sales pipeline using enticing calls to action.
Both approaches require a focus on the audience, ads and conversion experience – which are our strengths as a Facebook ad agency.