No matter what business you're in, if you don't have clear direction then you're going to be blown away by your competition.
The same is true for your digital marketing. Without a strategic plan in place, your competitors will beat you.
That's why we created the Pathway to Profit program. A strategic digital blueprint that you can adapt to suit your business. With this blueprint, you'll discover how to attract the right customers to your website and convert them into sales.
Starting is just the beginning. It's the path you decide to take that in the end, makes all the difference.
Your website is your first opportunity to make a good impression and begin to convince and convert visitors into customers.
That requires a special mix of design and marketing intelligence. While some companies may be good with design, they lack understanding when it comes to marketing intelligence and your customers buying journey.
If you're going to do this, then choose to do it the right way the first time.
Speak to us about your new website and make sure it's built to perform and can be extended to use other technologies as you grow.
Lets face it, if there aren't eyeballs on your website, chances are you're underutilising it.
Getting visitors is a struggle for most, but at Digital Domination we work out where your perfect audience is and create and manage a plan to attract them to visit.
That can be via paid advertising channels such as Google & Bing or Social Media, or we could utilise other channels for promoting your business and content.
Getting visitors to your site means you're halfway there.
It's frustrating to get visitors to your site but not convert those visitors into leads. Converting is the most important ingredient and yet this is often overlooked by most businesses.
This is where Conversion Rate Optimisation (CRO) comes in.
Conversion Rate Optimisation can result in a dramatic difference to your sales leads. It's not uncommon to receive 40% or more enquiries or direct sales after a successful CRO campaign and that's without increasing your ad spend.
If you've got the visitor traffic, but are short on conversions then this is for you.
Getting leads is great but having a formal system to automatically capture and follow up those leads gives you the upper hand.
This is where automation comes in. Statistics show that most businesses increase their sales volume by 20% - 30% after implementing a lead nurturing system into their business.
If you feel like sales leads are falling through the cracks and potential customers are going elsewhere, speak to us about marketing automation.
It's probably the solution you've been wanting but didn't know exists.